Developed web application to support newspaper advertising placements by geography
NSA was looking to develop a web-based advertising analysis application. The desired application, called iAnalyze, would be part of a suite of web applications and would be used both in-house and by NSA clients to perform geographic analysis in support of newspaper advertising decisions.
NSA had already developed the user requirements for the interface and the functionality that was necessary for the mapping portion of the application. NSA needed to have a consultant work with their existing developers and build a Web-based mapping solution into the application. NSA also required knowledge transfer of ArcIMS and ESRI technology in order for their development team to continue maintenance on iAnalyze and develop other tools and applications.
Great Arc performed development and integration services for NSA’s iAnalyze application. Specifically, Great Arc developed the entire web-GIS interface and GIS-related functionality for the application. The interface was created using ESRI ArcIMS and related technology. Great Arc also integrated the GIS interface with the iAnalyze business application functionality, assisted in the installation and setup of ArcIMS, SQL Server, and SDE, and assisted with the initial data loads.
Great Arc’s principal task was to take charge of the development of a GIS (ArcIMS) interface and the integration of its functionality with the remainder of the iAnalyze application. Functionality developed by Great Arc included:
Additionally, Great Arc dedicated ample time transferring knowledge to NSA staff. In a classroom-type setting, Great Arc described the various components of ArcIMS and how the components correlated with one another and with ArcIMS. Also discussed were issues such as the use of additional ESRI technology and the integration of this new technology with the iAnalyze application. The remaining transfer of knowledge took place during the course of the development. As Great Arc built and integrated the ArcIMS piece, developers from NSA worked with the Great Arc staff to understand the how and why of the technology.